Campaign

A campaign is defined as "what conditions and what benefits are offered."

Campaigns consist of the following 5 key elements:

① Active dates: The duration during which the campaign is implemented

② Eligibility conditions: Conditions for distributing benefits

③ Bonus: Benefits provided to users

④ Restrictions: Additional settings for benefit provision, such as frequency

⑤ Status: Settings for whether the campaign is active or not

Specifications

• In the eligibility conditions, you can add zero or more conditions (none, one, or multiple).

• When adding multiple conditions, you can select either "AND conditions (All conditions must meet met)" or "OR conditions (Any conditions must meet met)".

• You can set up to 50 products or collections within conditions.

• If you want to launch the campaign immediately, please set the start date and time to a past date.

There are 6 types of applicable conditions as follows:

• Cart item quantity

• Cart subtotal price

• Customer tag

• Customer metafield

• Customer total order count

• Customer total spent

Cart item quantity

You can set conditions based on the total number of items in the cart.

For calculating the total, you can specify all products in the cart, specific collections, or specific products.

Cart subtotal price

You can set conditions based on the cart's subtotal amount.  

The subtotal amount refers to the price before including shipping fees, taxes, handling charges, coupon discounts, and the like. For example, if you have 2 units of Product A ($100 each) and 1 unit of Product B ($5), the subtotal amount will be $25 ($10 × 2 + $5).

Customer login status

You can set conditions based on whether customers are logged in or not.

• Customer is logged in - The bonus will only apply to logged-in customers (registered members).

• Customer is not logged in - The bonus will only apply to customers who are not logged in (guest customers).

Customer tag

You can set conditions based on customer tags assigned to customers. When using this condition, guest members will always be excluded from the condition.

For example, if you select "Include all" and add a "VIP" tag, the result will be as follows:

• Guest members → ❌️ Not eligible for benefits

• VIP members (customers with VIP tag) → ⭕️ Eligible for benefits

• Other members (customers without VIP tag) → ❌️ Not eligible for benefits

Combination of Customer Tags

In the customer tag condition, you can add multiple customer tags, and you can choose from the following four types of tag combinations:

1. Contains all

2. Contains any

3. Does not contain all (but can contains some, or none)

4. Contains none

For example, when (preconditions) apply, the (combination results) are as shown in the table.

(Preconditions)

Customer tags are set with conditions for tag "A" and tag "B"

Assume there are 5 patterns of members:

• • A tag only... Members who have only the customer tag "A" assigned

  • B tag only... Members who have only the customer tag "B" assigned

  • Both A and B tags... Members who have both customer tags "A" and "B" assigned

  • No tags... Members who don't have any customer tags

  • Guest member... Members who are not logged in

Customer metafield

You can set conditions based on the value of customer metafields assigned to your customers. When using this condition, guest members will always be excluded from the condition.

For example, if you set a condition for "Member rank is GOLD," the results will be:

・Guest members → ❌️ Not eligible for benefits

・GOLD members (metafield value is GOLD) → ⭕️ Eligible for benefits

・Other members (metafield value is not GOLD) → ❌️ Not eligible for benefits

Customer total order count

You can set conditions based on the customer's total past order count. When using this condition, guest members will always be excluded.

For example, if you set the condition "customer's total order count is 10 or more," the results will be as follows:

• Guest member → ❌️ Not eligible for the benefit

• Registered member (past order count 9 or less) → ❌️ Not eligible for the benefit

• Registered member (past order count 10 or more) → ⭕️ Eligible for the benefit

Customer total spent

You can set conditions based on the customer's cumulative purchase amount. When using this condition, guest members will always be excluded.

For example, if you set a condition of "customers with a cumulative purchase amount of $100 or more," the results will be as follows:

・Guest member → ❌️ Not eligible for the benefit

・Member (cumulative purchase amount of $99 or less) → ❌️ Not eligible for the benefit

・Member (cumulative purchase amount of $100 or more) → ⭕️ Eligible for the benefit

Order discount

You can discount the subtotal amount in your cart.

Product Discount

You can discount the price of specific products.

Discount targets can be selected from three options: all products, specific collections, or specific products.

Shipping Discount

You can discount the shipping fee for orders.

If you want to make shipping free, set the Percentage to 100%.

Combination of discounts

You can restrict the combination of this campaign with other campaigns or Shopify's native discounts.

To allow combinations, you need to check the combination settings on both this campaign and the other campaigns or Shopify's native discounts you want to combine with.

Additionally, when applying different product discounts to the same item, the product discount with the higher discount amount will be applied.

Maximum campaign uses

You can set limits on campaign usage.

Limit number of times this campaign can be used in total

By setting "Limit the total usage count for this campaign" to 10, you can restrict the campaign benefits to only be applied up to 10 times. This can be used for "first 10 customers" type promotions.

Limit to one use per customer

By checking "Limit to one use per customer," customers will only be able to use the campaign once. This can be used for "one per person" or "first-time only" discounts.